This program is only for you if you're serious about using AI and automation to significantly grow your business, reduce operating costs, and quickly scale. It's for business professionals looking to gain a significant edge incorporating AI into their business.

Not at all! We specialize in making complex topics simple. Our courses start with the fundamentals, like "The Essentials of Large Language Models (LLMs)" and "Workflow Automations for your Business)," specifically for business people. We teach you how to use these tools in your daily operations without needing a programming background.

The internet is full of noise. While you can get bits and pieces of information from YouTube and other social media channels, they're not in a sequential and organized manner.  Lawton teaches the fundamentals in a easy to follow manner and then builds upon them.  We cut through the noise by providing structured, expert-led learning paths. Our content is curated, practical, and focused only on what business professionals need to know to get results. We save you time by teaching you best practices and proven workflows, not just isolated hacks.

You are never learning alone! We understand that getting stuck is a normal part of learning new technology. That’s why your enrollment includes 24/7 access to our private Lawton Learns community. This is an active hub where you can ask specific questions and get timely insights from fellow entrepreneurs, business owners, and marketing professionals, as well as direct support from the Lawton Learns team. If you can't figure out a step, this community is your 24/7 support system to get you unstuck and moving forward.

In short, the Core plan gives you the complete library and community, while the Pro plan gives you everything in Core and adds a layer of personalized, long-term consulting and coaching.

Both our Core (available monthly or prepaid six months for a discount) and Pro (six month plan only) plans are designed to help you master AI and automation. Both memberships give you:

• Full access to all current Lawton Learns courses.
• Full access to all future courses released (as long as your membership is active).
• 24/7 access to our private community.
• Access to our weekly group meetings.
• All course materials, prompts, and downloadable resources.

The Pro six month membership includes everything in the Core plan, plus personalized, 1-on-1 support for those who want to rapidly accelerate their business. We only offer the Pro plan on a six month basis, as it requires a significant investment from both you and our team. This plan is for members who are serious about making a deep investment in their business, because we know that meaningful, strategic change takes months, not days.

The additional Pro benefits include:

• Several 1-on-1 meetings to focus on your specific goals.
• Enhanced, ongoing support via email.
• Direct coaching on your personal business strategy, marketing strategy, sales execution and operations strategy.

We intentionally structure our memberships in six-month terms because the world of AI and automation changes dramatically every single month. Our commitment is to provide you with the most relevant, cutting-edge education possible.

A six-month cycle allows us to be agile, constantly adjusting our course content, workshops, and strategies to reflect the absolute latest market changes and tool releases. This ensures that your investment is always focused on what's working right now, rather than locking you into a 12-month plan with information that could become outdated.

We offer a 14-day trial membership for just $1 so you can explore our content and community before making a full commitment. On Day 13 of your trial, we'll send you a reminder email that your trial is expiring.

If you don't cancel before the 14-day period ends, your membership will automatically be upgraded to our Monthly Core plan, and you will be billed. Because we provide this low-cost trial and a cancellation reminder, we do not offer refunds once a charge for the Monthly Core plan has been processed.