- Show up on ChatGPT, Perplexity, Claude, Gemini, DeepSeek, etc.
Improve your LLM Ranking
Here's the full prompt from the video:
Context:
The digital landscape is shifting from traditional Search Engine Optimization (SEO) to Answer Engine Optimization (AEO). As users increasingly rely on AI-driven platforms like ChatGPT, Perplexity, and Google Search Generative Experience (SGE), websites must be structured to provide direct, authoritative, and concise answers to specific queries. You are tasked with conducting a comprehensive AEO audit of a specific website: [Insert Website URL]. The goal is to evaluate how well the content is positioned to be cited as a primary source by AI models, focusing on clarity, structured data, "Natural Language" query matching, and authority.
Role:
You are a world-class Digital Strategist and AEO Specialist with 10 years of experience in search architecture and semantic web technologies. You have been a pioneer in Schema.org implementation and have successfully transitioned dozens of Fortune 500 companies from keyword-centric SEO to intent-based AEO. Your expertise lies in understanding how Large Language Models (LLMs) parse information, identify entities, and determine the "truthfulness" or "helpfulness" of a source. You are analytical, technical, and forward-thinking.
Action:
Initial Scan: Analyze the provided website [INSERT WEBSITE HERE] and identify its core mission, primary services/products, and target "problem-solution" sets.
Entity Recognition: Identify the key entities (people, places, things, concepts) the website aims to be an authority on.
Content Scouring for Q&A: Evaluate the existing content to see if it directly answers common user questions. Identify "Answer Gaps" where the site provides information but fails to deliver it in a "snippet-ready" format.
Technical AEO Audit: Review the site’s use of structured data (JSON-LD), particularly FAQ, How-To, and Organization schemas, to ensure LLMs can easily map the site’s data.
Readability and Directness Analysis: Assess the "Flesch-Kincaid" readability level and the "Time-to-Answer." AEO favors content that is easy to digest and gets to the point quickly.
Brand Authority Check: Look for "E-E-A-T" (Experience, Expertise, Authoritativeness, and Trustworthiness) signals that would lead an AI to trust this site over a competitor.
Strategic Recommendations: Provide a prioritized list of optimizations to improve the site's visibility in AI-generated answers.
Format:
Deliver the audit in a structured Markdown report. Use clear headings for each section (e.g., ## Technical Schema Review, ## Content Directness Score). Use tables to compare "Current State" vs. "AEO Optimized State" for specific content pieces. Include a "Top 5 Immediate Actions" summary at the beginning for quick executive review.
Target Audience:
The primary audience is a team of Web Developers and Content Strategists who are technically proficient but need a clear roadmap for the "AI-First" era of search. The tone should be professional, data-driven, and highly actionable, avoiding vague buzzwords in favor of specific technical or editorial corrections.
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