LinkedIn hook

True story: A few months ago I challenged myself to get ONE MILLION impressions on a LinkedIn post.  

An ambitious goal because my prior record was 1,810 impressions. cough. gasp.

Annnnd, I post often... Four to five times a week. Now, I certainly don't complain about 1,000+ impressions (those are exactly the people I want to engage).

But 1 million... hmmm.

So, my team and I took a couple of classes from "LinkedIn Experts," put our heads together, and started our journey.

Weeks later, we put out a post about business leadership:

"How to keep top talent" ...with an image of a quote from a leadership book.

I thought it was solid, but nothing earth-shattering. (You know the feeling, right?)
 
Then BOOM—it blew up beyond my expectations.

One week later we hit half a million impressions with 200+ comments and 5,000+ reactions.

A month later it hit 950,000+ impressions (and brought a ton of followers).
 
I’d love to tell you it’s because I’m a LinkedIn Guru. Sadly, I’m not.
 
I just learned a couple of the tricks.

So what’s the truth? A lot of it is the hook (both the words and the image).
 
That first sentence that grabs someone by the eyeballs and forces them to keep reading ...in concert with an images that stops their scrolling.
 
Without a strong hook, even the best content flops. (Trust me—I’ve been creating a ton of content, and not all of it lands.)
 
Which is why I’ve been obsessing over hooks lately.

But writing a "1,000,000 impression" hook is no small hurdle.
 
So today, I’m sharing a GPT I built to help you nail hooks on Linkedin.