Meetings Will Never be the Same
Hey there,
Let’s talk about meetings for a second.
Love them or hate them (usually both), they’re often a goldmine of insight:
- Customer pain points
- Messaging that actually resonates
- Objections your sales team keeps hearing
- Even campaign ideas hiding in plain sight
But most of that value is lost the second the Zoom call ends.
Maybe you’re using Otter or Fireflies to take notes. Great. Now you’ve got a nice transcript sitting in a folder no one opens.
But if you know how to use AI right, you can turn every meeting into content, strategy, and action in minutes (we included a custom GPT at the bottom of this email to help you do exactly that).
This is how.
The 4 Levels of AI Meeting Use
There’s a maturity curve here.
Most teams are stuck at level 1 or 2. But the gold is waiting at levels 3 and 4.
Level 1: Recording & Transcription
You’re recording your meetings. Great start, but the transcript usually just sits there.
Level 2: Automated Summaries
You get bullet points, action items, and a few highlights. It’s helpful, but still passive.
Level 3: AI-Enhanced Follow-Up
This is where things start getting interesting. And where you start saving serious time. Take that transcript and ask your AI:
“Write a follow-up email summarizing this client call and outlining next steps.”
Or:
“Turn this internal meeting into a task list organized by team.”
Level 4: Strategic Content Mining
This is where you start to go pro level. Your meetings are packed with insights—from messaging to objections to sticky phrases that your customers actually use.
Ask your AI:
“What’s a quote from this transcript I could turn into a LinkedIn post?”
Or:
“What recurring themes came up that could inspire a blog, webinar, or campaign?”
You’re sitting on a goldmine. You just have to start digging.
Real Prompts You Can Steal
Here’s how we use AI to pull real value from meetings:
Sales call → Email sequence
“Summarize the key pain points this prospect mentioned, then write a 3-part email sequence addressing each one.”
Strategy meeting → To-do list
“Create an organized task list from this transcript with owner names and due dates based on what we discussed.”
Customer call → Thought leadership post
“Find a quote from this customer call and turn it into a bold, first-person LinkedIn post for a marketing audience.”
Internal meeting → Content calendar ideas
“List 5 content ideas based on the problems, objections, or opportunities discussed in this meeting.”
Every convo you’re already having can fuel your strategy, content, and comms.
Make It a Workflow, Not Just a One-Off
Here’s how to systematize this:
- Record + transcribe every meeting (Otter, Sembly, Fireflies…your choice)
- Export to a shared workspace (Notion, Google Docs, Slack, etc.)
- Run prompts or use a custom GPT to generate:
- Follow-ups
- Tasks
- Content hooks
- Messaging insights
- Assign, schedule, publish, execute
Pro tip: During the meeting, say stuff like “action item” or “that’s a great quote” out loud. It makes it easier for AI to pick up key moments later.
Want a Shortcut for Sales meetings? Use this GPT:
We built a free GPT that turns your transcript into:
- Sales call performance assessment
- Areas for improvement
- Key takeaways from the meeting
- Task list with assigned owners
- A draft follow-up email
- Ideas for potential content based on lessons learned.
Final Thoughts
You’re already recording your meetings. Don’t let those insights die in a dashboard.
Start using them to power your next campaign, post, or big idea.
Talk soon,
Brian & Andrea
P.S. AI Generated Videos are taking over. Too bad it costs $6 per Veo 3 video... unless you try the Wan 2.2 (which costs $0.10 per video)
