This program is only for you if you're serious about using AI and automation to significantly grow your business, reduce operating costs, and quickly scale. It's for business professionals looking to gain a significant edge incorporating AI into their business.

Not at all! We specialize in making complex topics simple. Our courses start with the fundamentals, like "The Essentials of Large Language Models (LLMs)" and "Workflow Automations for your Business)," specifically for business people. We teach you how to use these tools in your daily operations without needing a programming background.

The internet is full of noise. While you can get bits and pieces of information from YouTube and other social media channels, they're not in a sequential and organized manner.  Lawton teaches the fundamentals in a easy to follow manner and then builds upon them.  We cut through the noise by providing structured, expert-led learning paths. Our content is curated, practical, and focused only on what business professionals need to know to get results. We save you time by teaching you best practices and proven workflows, not just isolated hacks.

You are never learning alone! We understand that getting stuck is a normal part of learning new technology. That’s why your enrollment includes 24/7 access to our private Lawton Learns community. This is an active hub where you can ask specific questions and get timely insights from fellow entrepreneurs, business owners, and marketing professionals, as well as direct support from the Lawton Learns team. If you can't figure out a step, this community is your 24/7 support system to get you unstuck and moving forward.

We intentionally structure our memberships in six-month terms because the world of AI and automation changes dramatically every single month. Our commitment is to provide you with the most relevant, cutting-edge education possible.

A six-month cycle allows us to be agile, constantly adjusting our course content, workshops, and strategies to reflect the absolute latest market changes and tool releases. This ensures that your investment is always focused on what's working right now, rather than locking you into a 12-month plan with information that could become outdated.

Absolutely. This is the best time to join. Most founders build their business first, then try to bolt on AI later. This membership gives you the incredible advantage of building the right systems from day one, helping you launch faster and avoid the manual-work traps that burn out most entrepreneurs.